Trust Your Books, LLC · New York City · Virtual, serving all 50 states · También hablamos español
Your financial partner that keeps your business running.
Virtual bookkeeping for solopreneurs and small businesses — clean books every month, reports you can actually read, and a bookkeeper who answers. Focus on growing your business, not just working in it.
And one thing, up front: we’re judgement-free. Behind is a starting point, not a verdict.
Your monthly packet
One month, opened up.
Every month, our clients get three reports: a Profit & Loss, a Balance Sheet, and a Cash-Flow Statement. Most bookkeepers just send them. We’d rather you could read them — so here’s one month, opened up. Tap a glowing line and we’ll walk you through what it’s telling you.
A sample month, with sample figures — an illustration of the monthly packet our clients receive.
Sample
Profit & Loss
A sample small business · March
Sales revenue$42,680
Cost of goods sold($9,410)
Gross profit$33,270
Payroll($14,850)
Rent($2,400)
Other operating costs($5,480)
Uncategorized Expenses — $1,240. Money we can’t name is money we can’t deduct with confidence. In your packet, this line trends toward zero — every dollar gets a name.
Net profit$8,300
Owner Draws — $3,000. This is you paying you. It isn’t a salary and it isn’t profit — your packet keeps them separate, so tax time holds no surprises.
Sample
Balance Sheet
A sample small business · March 31
Checking account$18,240
Owed by customers (receivables)$6,120
Credit card balance($2,930)
Sales Tax Payable — $1,875. Sales tax you collected was never your money — it just passes through your account. We track it monthly, so it never gets spent by accident.
Loans Payable — $24,500. What the business owes, in one honest line — the number a bank will ask about first.
Sample
Cash-Flow Statement
A sample small business · March
Net profit for the month$8,300
Customers paid slower (receivables grew)($2,150)
Loan principal paid down($1,850)
New equipment bought($3,400)
Owner draws taken($3,000)
Profit was $8,300. Cash went down $2,100. Both can be true — profit is an opinion, cash is a fact. This statement is where we show you why, before it becomes a payroll problem.
Cash in the bank, end of month$18,240
This packet lands in your inbox within 10 business days of month-end — on our very first plan. See the plans →
Plans & pricing
Pricing that grows with your business.
No hidden fees, no per-line-item guessing games. Pick the level of support your business needs today — and move up when you’re ready.
Bronze
Core Bookkeeping
For businesses that need clean, reliable books — nothing more, nothing less.
Monthly reports within 10 business days: Profit & Loss, Balance Sheet, Cash-Flow Statement
Prices reflect standard scope. High transaction volume, multiple entities, or complex reporting may receive a custom quote after a free consultation. Most clients start at Bronze or Silver — and move up when they’re ready.
Behind? Start here
Behind isn’t broken. It’s just a starting point.
As little as 20 days
Books Clean-Up
Six months — or more — of books cleaned and reconciled in as little as 20 days. Grant access to your accounting platform, send over your statements — we handle the rest.
Already on ADP or Gusto? We work inside your existing system — no switch, no migration, no disruption. Payroll handled, inside the books it belongs to.
Starting from zero? We help with registration, financing, legal and tax requirements, and the basics of a business plan — so the books are right from day one.
My name’s Rosemary Salcedo, and I have close to two decades of accounting experience — a bachelor’s in accounting, a master’s in accounting from Syracuse University, and a chapter at KPMG, one of the top accounting firms in the country. I’m a full-blown New Yorker, born and raised here as a first-generation Dominican — that’s right, también hablo español.
Then came COVID, and my mom passed away from cancer right at the start of it. I learned I’m capable of so much more, and I decided to make the jump and go out on my own — just as so many other business owners did during that time.
You started your business because you’re good at your thing — not because you wanted to spend your Sunday nights untangling QuickBooks. That’s where I come in. My job is to take the financial side off your plate, set it up right, and hand you numbers you can actually trust and understand — so you’re making decisions based on reality, not guesswork.
I’ve helped small business owners grow from start to $5M a year in just a couple of years, and changed business structures from solo to partnerships — and vice versa.
So that’s me — the person you’d be trusting with your bank logins, your tax returns, and honestly, a good chunk of your business’s future. I don’t take that lightly, and I don’t think you should either.
— Rosemary
Proof
Proof, without stars.
We’d rather show you outcomes and credentials than a rating graphic. Here is what our work has done — and what stands behind it.
From inception to $5M a year
We helped a two-person startup grow from inception to $5M a year — with books that could keep up at every stage in between.
$100K → $1M a year
Another client grew from $100K a year to $1M a year — ten times the business, on the same clean set of books.
Local Business Person of the Year 2024 — Woodside · AlignableQuickBooks Certified ProAdvisor — OnlineAssociate Digital Bookkeeper · Digital Bookkeeper AssociationBookkeeper certificate — Digital Bookkeeper AssociationWoman-owned — founded and run by Rosemary
Gusto Bronze Partner since 2022 — payroll and books under one roof.
“So pleased to have started working together this year!”
— Clare B, New York · a client’s own words
Rosemary — on her phone, which is kind of the point.
Always within reach
Support that answers like a person, not a ticket queue.
Unlimited support, on every planPhone, email, text, or video chat — ask when the question comes up, not at month-end.
Answers within an hourQuestions sent our way get an answer within an hour during the working day.
Quotes within 24 hoursAsk what your business would cost — you’ll have a real answer within a day.
Reports within 10 business daysYour monthly packet lands on a clock you can plan around, every month.
No coverage gapsNo vacation days, sick days, or benefits math standing between you and your books — and open availability while you’re on vacation.
Virtual, from New York CityServing all 50 states — your bookkeeper is one call away, wherever your business is.
For our neighbors
Free tax filing, for filers who qualify.
If you qualify, file free — start here. These city and IRS programs prepare and file federal and state returns at no cost for qualifying filers, and we’re glad to point you to them.
If you mainly need clean, current books, start at Bronze. If money is constantly moving in and out — invoices, bills, sales tax — Silver was built for you. And if you’re making bigger decisions about growth, hiring, or new markets, that’s Gold. Not sure? That’s exactly what the free consultation is for.
Can I upgrade later?
Yes — plans are built to grow with you. Most clients start at Bronze or Silver and move up when they’re ready. No switching firms, no starting over: your books, your history, and your bookkeeper come with you.
Do I need a CPA too?
For tax filing and formal tax advice, yes — and we’ll tell you that plainly: Trust Your Books is not a CPA firm, and we don’t provide CPA services. What we do is keep your books clean, current, and readable all year, and work directly with your CPA when it matters — on Gold, tax planning and strategy are coordinated with your CPA, so nothing falls between the two of us.
My books are a mess — months behind. Will you judge me?
No. We’re judgement-free, and behind is where a lot of our clients start. The usual path: a clean-up first — six months or more of books cleaned and reconciled, often in as little as 20 days — then a monthly plan so it never piles up again.
What does it cost?
Our plans are priced by scope, after a free consultation — no hidden fees and no per-line-item guessing games. High transaction volume, multiple entities, or complex reporting may receive a custom quote. Ask for a quote and you’ll have an answer within 24 hours.
Where are you — and who actually does my books?
We’re virtual and based in New York City, serving clients in all 50 states. And your books are led by the founder herself — Rosemary leads every account, so the person you meet on the consultation is the person who knows your numbers.
Know where your money’s going. Plan where it’s headed.
Start with a free 30-minute Health Check. Bring your biggest bookkeeping headache — we’ll show you what clean, readable books look like for your business.
